How to use UTM Parameters in Mixhubb?

Overview:-

UTM or Urchin Tracking Module is the simplest way to use codes in event URLs to track the event registrant's analytics data such as a source, medium, content, campaigns, and much of the event entry traffic which will in turn help the organizers to promote their events effectively.

Mixhubb offers organiser to create UTM parametres from the same backend itself and not use any third party marketing tools

Organizers of virtual events might try to run digital marketing campaigns to score registrations. Digital marketing campaigns generally use UTM parameters to help the organizers analyze the performance of their digital marketing efforts. 

Marketers can accurately attribute the source of registrations with the help of UTM parameters. Marketers can use this insight to double down on their marketing efforts and optimize their future marketing strategy.

How does UTM work?

There are many types of UTM parameters that can be appended to the link of the registration page. UTM parameters are sent as tags to the system whenever someone clicks on the link

You can learn more about UTM parameter tracking here.

UTM is a very powerful tool to understand your event participants and to make the most of your event.

To create UTM tracking codes:
Event dashboard> about event> landing page > theme > info > Click on UTM generator 

From here you can create multiple UTM Codes to track source, medium and campaign of the registrations and download an excel sheet of all UTM enabled links to share with different teams to use UTM tracking.

Once the UTM tracking links are create an excel sheet of all sharable links will be saved in your system from which the UTM links can be created and shared with marketing team

Reporting:

Go to Event dashboard>Analytics.
Download CSV of all users click on Export All

The last 3 columns in the CSV will show you the source medium campaign.